At i660, we're more than just a race – we're a grassroots movement pushing Canadian drag racing forward. Our sponsors are the fuel that keep the track hot and the community growing. Whether you're a national brand, a local business, or a performance parts supplier – there's a high-impact package for you.
With hundreds of racers, fans, builders, and media personalities attending, plus thousands reached online, your brand will be front and center. We offer booth placements, media coverage, content integration, VIP perks, and lasting brand loyalty.
| Tier | Investment | Guest Passes | On-Site Exposure | Online Exposure | Perks |
|---|---|---|---|---|---|
| 💎 Diamond | 5000 | 30 |
Full event branding as Presenting Sponsor 20x20 premium booth near entry/podium Flag/banner placement at start/finish line Vehicle display in top traffic area |
Top placement on website (banner & logo) 5 Instagram feed posts + 3 stories with direct mention Branding on all video and recap content |
Live MC mentions throughout the event Trophy sponsor co-branding VIP access for your team + media crew Premium branded swag bag inserts |
| 🏆 Platinum | 4000 | 25 |
Large pit banner + stage signage 10x20 booth near staging lanes Vehicle display at tech check zone |
4 social media features Logo in event livestream overlays Featured in press coverage post-race |
MC mentions during eliminations Access to post-race media kit Recap video end credits listing |
| 🥇 Gold | 3000 | 20 |
10x10 vendor booth space Logo on finish line and rear fences Pit map insert placement |
3 sponsored shoutouts on IG Logo on website + event pages |
Access to racer lounge + VIP zones Add material to driver gift bags |
| 🥈 Silver | 2000 | 12 |
Shared logo banners Mid-field booth placement or side-fence visibility |
Group sponsor highlight post Logo in site footer & promo PDF |
Include promo items in giveaways Merch co-promo option |
| 🥉 Bronze | 1000 | 7 |
Rotating digital logo banner Printed thank-you wall near entry zone |
End-of-weekend Instagram thank-you Sponsor list on i660.ca |
Awards ceremony shout-out Team photo with trophy winners |
| 👊 Pit Support | 500 | 3 | Logo on Pit Support sponsor board at rear paddock or staging lane | Logo listed on support section of site |
Giveaway or discount slot on Instagram story Optional race entry pass to promote from your page |